After wrapping up one of country's hottest tours, Soul2Soul 2007, with his wife Faith Hill, Tim McGraw began planning a busy year. 2008 will feature a cologne, book, movie and new studio album.

Starting next week, Frito's Lays will introduce a limited line of chips flavored "McGraw's Spicy Jalapeño" that will be sold exclusively at Wal-Mart stores. Frito's will release a special tin in the fall that will feature a behind-the-scenes DVD from McGraw's "Live Your Life Tour," which Frito's sponsors. The chip line will feature TV and print ads that will run throughout the country.

Also in the late summer, McGraw and Coty Fragrances will launch "McGraw by Tim McGraw." It will be the singer's first cologne line. Industry estimates show that the fragrance is projected to take in almost $40 million in North America during its first year of release.

The fragrance launch will be followed by McGraw's first published book in October and his second major movie in November. The book, My Little Girl, is about father-child relationships and will feature a forward by Hill. His studio album is expected sometime in the fall.

McGraw made history this week when he went #1 with Def Leppard on the rock charts. It marks the first time a country act has done so, and the song, which McGraw co-wrote, is his 30th #1 hit on Billboard.

Labels: Faith Hill, Tim McGraw