Luke Bryan just landed a sponsorship deal with Miller Lite. The official sponsorship starts this week and will run through December 31, 2009.

"The Bryan family and Miller Lite go way way back," chuckles Bryan. "This is an amazing opportunity to be in partnership with such a long standing solid American brand like Miller Lite. I look forward to working with them."

The partnership will include on-pack product placement, touring, contesting, and downloads to cross promote Luke Bryan and Miller Lite in Wal-Mart stores nationwide. Bryan will make in-store stops at various Longhorn Steakhouse restaurants as part of the partnership that will cross promote him and Miller Lite in Wal-Mart stores.

The first on-pack promotion will include a physical copy of "All My Friends Say"(where legal), and is in stores now. The promotion will run through Dec. 31 of this year .

Labels: Luke Bryan